This. This is awesome.

With a floating island of garbage of unmeasurable size, most of which is made of plastic, just bobbing around in the Pacific ocean; you can’t help but think long and hard before buying yet another disposable plastic bottle of water. Certainly before you just throw it away instead of recycling it.

Right now I’m in Austin, Texas, at the IMFCon (the International Music and Film Conference) for work, and these are being handed out instead of bottles of water. I cannot tell you how much I hope to see them catch on:

Boxed Water

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